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Our Principles

Embrace a public health approach.  Develop and advance policies that are based in population-level, scientific evidence.

Rely on the best scientific evidence.  Initiatives are based upon high-level research and review undertaken by established experts and expert entities.  Current examples include the WHO’s Global Strategy to Reduce Harmful Use of Alcohol; CDC’s Community Preventive Services Task Force’s Community Guide to Preventing Excessive Alcohol Consumption; the Institute of Medicine’s Reducing Underage Drinking: A Collective Responsibility; the U.S. Surgeon General’s Call to Action to Prevent and Reduce Underage Drinking; and, Alcohol: No Ordinary Commodity (Babor, et al, 2010).

Utilize grassroots organizing and advocacy.  While providing allied support, use the dynamic relationships of communities and states to drive the movement of alcohol policy.

Maintain independence from any commercial interest.  Such independence includes being free from alcohol industry influence, involvement or funding, and/or industry-influenced research. 

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